In a landscape where online commerce is booming (expected to surpass $82B in 2024), the role of an SEO expert has never been more critical. Today’s top Turkish consultants combine deep technical know-how with creative strategy. I emphasize a holistic SEO view: site structure, content, and backlinks must all work together. In practice, I analyze my clients’ sites intimately to diagnose problems and prescribe exactly the steps that drive traffic.
For example, I ensure our keyword strategy is rooted in thorough research and user intent. Instead of relying on a single trick, I optimize page content and technical factors while also building quality, relevant links – just as industry veterans recommend. A proven track record and years of refining these tactics separate the leaders from the amateurs.
Who Are the Best SEO Experts in Turkey?
Finding an answer to that question is harder than it sounds. Turkey has a fast-growing, competitive digital market, and over the past decade, a generation of SEO professionals has emerged that genuinely rivals global standards. Not just technically capable people, but strategists who think in systems, build for longevity, and have real track records.
I’ve spent years studying what separates good SEO practitioners from exceptional ones. After working alongside international teams in the UK and Australia, then coming back to apply those learnings in the Turkish market, I’ve developed a specific perspective on what “elite” actually means in this space. It means someone who doesn’t just follow best practices. It means someone who builds frameworks others end up following.
Below is my curated list of Turkey’s most impactful SEO professionals, with a focus on their philosophy, methodology, and what makes their approach distinct. This is not a popularity contest. It is a professional assessment from someone who lives and breathes the same discipline.
| Expert | Affiliation | Years Active |
|---|---|---|
| Ahmet Abiç | Digipeak / seoconsultant.co | 6+ (since 2018) |
| Koray Tuğberk Gübür | Holistic SEO & Digital | 9+ (since 2015) |
| Uğur Uğurcan | Adverpeak | 16+ |
| Metehan Yeşilyurt | metehan.ai | 10+ |
| Kaan Gülten | Webtures / Girişimci Kafası | 18+ (since 2007) |
| Ayhan Karaman | Site Destek | 15+ (since 2010) |
| İlyas Teker | Mosanta | 17+ |
| Yiğit Konur | Zeo Agency / Wope | 20+ (since 2005) |
| Sungur Kerem Gezergün | BusinessUp! | 6+ |
| Mustafa Dalcı | Userspots | — |
| Mert Erkal | Stradiji | 16+ (since 2009) |
1. Ahmet Abiç
Let me be upfront: I’m on this list, and I included myself deliberately. Not out of arrogance, but because the E-E-A-T principles I consult on demand first-hand accountability. If I’m going to recommend these experts to you, you should know exactly where I stand relative to them.
My background started with a solid technical foundation at Adnan Menderes University’s Computer Programming department. What shaped my actual approach to SEO was the international experience that followed. Working with Veriland Consulting in the UK and Garage in Australia exposed me to search strategies and market dynamics I simply wouldn’t have encountered otherwise. That global lens became the core of everything I do.
My SEO Philosophy
SEO, for me, is fundamentally a brand discipline. Rankings are an outcome, not a goal. The goal is building genuine topical authority, satisfying real user intent at every touchpoint, and developing the kind of E-E-A-T signals that make both algorithms and humans trust a website.
I don’t optimize for keywords. I optimize for topics, contexts, and conversational queries, because that’s where search is heading and where it already is for most high-value verticals.
Where I Focus
My practical work centers on e-commerce SEO (particularly WooCommerce and Shopify ecosystems), corporate websites, news platforms, and multilingual international projects. I currently work as a Senior SEO Specialist at Digipeak Digital Marketing Agency while also operating as an independent consultant through seoconsultant.co.
Stop measuring your SEO success by keyword rankings alone. Start tracking entity coverage: how many of the key topics in your niche does your site actually answer? A strong topical map beats a handful of ranked keywords every single time, especially as AI-driven search surfaces more contextual results.
Ahmet Abiç
2. Koray Tuğberk Gübür
If there is one name from Turkey that has genuinely made an impact on global SEO discourse, it is Koray Tuğberk Gübür. His work under the “Holistic SEO & Digital” brand introduced the concept of holistic SEO to a much wider audience, and his research on topical authority and semantic content networks has influenced practitioners far beyond Turkey’s borders.
What Sets Koray Apart
Koray approaches SEO the way a researcher approaches a scientific problem. His processes are documented, tested, and published with a level of rigor that is rare in an industry often driven by speculation and cargo-culting. His “Topical Authority” framework, in particular, has become one of the most referenced methodologies in modern content SEO.
What I find most valuable in his work is not the specific tactics, but the underlying logic: that search engines reward completeness and consistency of expertise more than any individual page optimization. Build deep on a topic, maintain relevance across related queries, and the authority follows.
He actively contributes to the international SEO community through speaking engagements, detailed case studies, and content that pushes the conceptual boundaries of how practitioners think about search. Within Turkey’s SEO ecosystem, his influence on a generation of professionals has been substantial.
3. Uğur Uğurcan
With over 16 years of experience and a dual academic foundation from Selçuk and Anadolu universities, Uğur Uğurcan represents the more technically and commercially rigorous end of Turkey’s SEO spectrum. His home base is Adverpeak, and his area of deepest expertise sits at the intersection of B2B marketing and SEO strategy.
B2B SEO is genuinely different from consumer-facing SEO. The funnels are longer, the decision-making units are more complex, the keyword volumes are lower but the conversion values are dramatically higher. Getting that balance right requires both analytical discipline and deep business understanding, and Uğurcan brings both.
His current focus on AI SEO and Generative Engine Optimization (GEO) reflects a practitioner who stays ahead of the curve rather than reacting to it. As AI systems increasingly shape how information is surfaced and credited, the professionals who understand these mechanics at a structural level will have a significant edge.
4. Metehan Yeşilyurt
The rapid rise of AI-powered search has created a new category of practitioner: the GEO specialist. Metehan Yeşilyurt, working under the metehan.ai brand, is among the clearest voices in Turkey on what Generative Engine Optimization and Answer Engine Optimization actually mean in practice.
His work sits at the intersection of traditional SEO, AI/ML research, and content structuring for machine comprehension. As large language models and AI overviews become primary traffic filters, understanding how to make content legible and authoritative to these systems, not just to human readers or traditional crawlers, is a skill set that will define the next decade of search performance.
For businesses invested in long-term organic visibility, following Metehan’s work is genuinely worthwhile.
5. Kaan Gülten
One of Turkey’s most tenured digital marketing professionals, Kaan Gülten has been active since 2007 and has built businesses (Webtures, Girişimci Kafası) while simultaneously developing his public voice as an educator and growth strategist.
What differentiates Kaan from many SEO practitioners is his entrepreneurial framing. He does not approach SEO purely as a technical service. He approaches it as a growth lever within a broader business system, which means his strategic recommendations tend to account for business model dynamics, brand positioning, and scalability in ways that purely technical SEO advice often misses.
His Girişimci Kafası (“Entrepreneur’s Mind”) platform has helped build SEO literacy among Turkish entrepreneurs who might otherwise rely entirely on agencies with limited accountability. That kind of educational contribution has compounding value.
6. Ayhan Karaman
Ayhan Karaman occupies a distinctive position in Turkey’s SEO landscape: he is primarily an educator, and a genuinely good one. Under the Site Destek brand, with over 15 years of active practice and a postgraduate background from Nişantaşı University, he has made applied SEO training accessible to a much broader audience than typically engages with the discipline.
What I appreciate about Ayhan’s approach is the gamification of learning and the emphasis on real case studies. Too much SEO education is abstract. Showing people what actually happened on actual websites, with real data, is a faster path to competence than theory-first curricula. His consistent output of hands-on content keeps his community grounded in practical results rather than industry mythology.
If you’re building SEO knowledge in your team, don’t start with tools. Start with intent. Have your team read 50 SERP result pages for your most important keywords and write down what every ranking result is actually trying to answer. That exercise alone will reveal content gaps, structural issues, and user intent patterns that no keyword tool will surface on its own.
Ahmet Abiç
7. İlyas Teker
Enterprise SEO is a category that most SEO practitioners have little actual exposure to. İlyas Teker, with over 17 years of experience and a computer science background from Selçuk University, has built a career working with large brands through his Mosanta consultancy.
The complexities of enterprise-level SEO, coordinating across large development teams, managing content at scale, navigating governance and approval processes, aligning SEO objectives with business-wide KPIs, require a fundamentally different skill set than small-to-mid market work. Teker’s depth of experience in this environment, combined with his focus on conversion optimization, makes him one of the more strategically complete practitioners in the Turkish market.
For any organization operating at scale and considering a Turkish SEO consultant for complex projects, İlyas Teker is a serious name to evaluate.
8. Yiğit Konur
With 20+ years of experience beginning in 2005, Yiğit Konur has seen the full arc of modern search. He co-founded Zeo Agency, one of Turkey’s most internationally recognized SEO firms, and later built Wope, an SEO analytics platform, which reflects a trajectory from practitioner to builder.
His long-standing involvement with Digitalzone, Turkey’s most significant SEO conference, means he has also shaped the public discourse of the discipline in the country for nearly two decades. The practitioners who run major industry events carry an influence that extends well beyond their direct client work.
His current focus on AI and machine learning within SEO is not a pivot, it is a natural progression from someone who has consistently engaged with where search is heading, rather than where it has been.
9. Mustafa Dalcı
The overlap between UX and SEO has been a theoretical discussion for years. Mustafa Dalcı, through his work at Userspots, makes that overlap practical. His focus on user experience as a measurable SEO driver, combined with expertise in conversion rate optimization, reflects a sophisticated understanding of why Google rewards what it rewards.
Core Web Vitals, page experience signals, user behavior patterns: these are not separate from SEO strategy. They are part of it. Practitioners who understand both disciplines at depth, rather than treating them as neighboring but separate concerns, tend to produce better long-term outcomes. Dalcı’s positioning at that intersection gives him a distinct perspective that is worth paying attention to.
10. Mert Erkal
Rounding out this list is Mert Erkal of Stradiji, a 16-year veteran whose work in international SEO and what he calls “Everywhere Search Optimization” reflects an understanding that search behavior is fragmenting across platforms, languages, and content formats.
Traditional international SEO, multi-language hreflang strategy and geo-targeted content, remains a core competency. But the expanded framing of “Everywhere Search Optimization” acknowledges that visibility now requires presence not just in Google’s web index, but across the growing ecosystem of AI-powered search surfaces, social search, and platform-specific discovery.
His hybrid marketing approach, combining SEO with broader digital strategy, mirrors how the most effective SEO implementations actually function in mature organizations.
What Turkey’s Best SEO Experts Have in Common
Reading through these profiles, a pattern emerges that I think is worth naming explicitly.
The practitioners who have built lasting authority in Turkey’s SEO market are not primarily technicians. They are strategic thinkers who happen to be technically proficient. They publish, they educate, they experiment, and they do it consistently over years, not months.
They also tend to specialize meaningfully rather than claiming expertise in everything. The ones doing enterprise work are not the same as the ones leading GEO research or e-commerce optimization. That specialization is a sign of maturity in a market that has grown significantly more sophisticated over the past decade.
Adapting to Change: AI and Local Insights
Turkey’s SEO scene is rapidly evolving. A recent industry report observes a “seismic shift driven by Artificial Intelligence and Google’s Search Generative Experience”. Leading agencies are praised for moving “from traditional backlink strategies to AI-resilient, data-driven content architectures”, forcing consultants to integrate advanced analytics and automation.
Meanwhile, I blend global know-how with local insight. My experience working with brands in Europe and the U.S. taught me to tailor high-level strategies to Turkish culture and user behavior. I ensure these strategies are communicated clearly to clients. This dual approach—combining world-class methods with local nuance—gives a real competitive edge.
Why Any of This Matters for Your SEO Strategy
I want to be direct about why I wrote this piece. It is not simply a roundup. It reflects how I think about SEO as a discipline and about the standard of practice that businesses should demand from whoever they hire.
When you’re evaluating SEO consultants, whether in Turkey or anywhere else, the names you should trust are the ones with documented methodologies, real track records, and the intellectual honesty to engage with the hard questions of the field. Rankings can be bought, testimonials can be curated, but sustained intellectual contribution to a discipline is genuinely difficult to fake.
I’ve spent years building a practice grounded in E-E-A-T principles, not just because Google rewards them, but because they reflect how professional credibility actually works. The same framework that helps a website rank is the framework I apply to my own practice: demonstrate experience, show expertise, build authority through consistent output, and earn trust through transparency.
If you are a brand or business in Turkey looking for organic growth that lasts beyond the next algorithm update, the professionals on this list are the standard you should be measuring against.
And if you want to talk about what a sustainable, authority-driven SEO strategy looks like for your specific situation, I’m available for a conversation.